100 Top Movie Musicals! Read Content Producer Jason Cangialosi's preview with the Netflix Set-top Box.
Now, is it really fair that Blockbuster has so many problems competing with Netflix? Technically speaking, their online DVD rental services cost about the same amount, movies are delivered in a comparable amount of time, and Blockbuster actually rents games online along with their DVD's which Netflix won't. Going down the fishing line comparing Netflix vs. Blockbuster, it seems like Blockbuster needs to be doing very well.
Fair or otherwise not, Netflix features a serious advantage on Blockbuster. Their member base is at over 3 million subscribers, and they're about to one-up competition in a fantastic way: movies delivered overnight right to a box attached to your television.
VP of original programming, Eric Besner revealed the master plan, noting that the business model continues to be ironed out but some things are fairly certain. One with the "confident" things may be the way that this Netflix movie set-top box works (reportedly - it isn't really been released yet).
Members continues to pay a set amount for their subscription service in return for movies that are downloaded for their home television. The fee for current services starts at $5.99, and climbs up depending on the master plan you choose - one of the most premium plan permits you to take out an infinite number of movies each and every month.
Instead of waiting the 3-5 days on the DVD into the future in the mail, though, Netflix users have even more ease. The movies in your queue (approximately the number allowed by your subscription plan) are downloaded overnight for the Netflix box and all you have to do is select which movie you would like to watch from your list plugged directly into your TV.
No more walking towards the mailbox to pick up and return your DVDs - which is really cool in itself - you are going to now be capable of plop right down on your couch and bask in all the movie goodness. When you're done with a movie, you simply add a new one to the online queue at the Netflix website as you do at this time.
A box-top model isn't a revolutionary concept, the slightest bit, but it's certainly a big step towards changing the method in which Americans rent, view, and buy their movies as well as other entertainment.
Recently Nielsen Analytics performed a panel survey that studied the way the availability of ABC TV shows on iTunes affected the crowd of shows on ABC. Larry Gerbrandt, senior VP and general manager of Nielsen Analytics, declared that being in a position to download the shows has certainly not hurt ABC's share of the market - the truth is, they're getting more viewers because of their shows than previously.
Disney senior VP and general manager of PayTV, Dan Cohen, declared they clocked 11 million streams (or views) from the four ABC shows it put online in May. One month, eleven million users. That's amazing for an experiment, and it goes towards boosting Netflix's confidence in their new business idea. Online Movie Rental Competition for the Horizon Fantastic idea or not, though, Netflix is planning to face some serious competition and may want to get this show on the road quickly. The company is now estimating the box movie service ought to be available by the end in the year - but following closely on their own heels are Internet giants Amazon and YouTube.
Right now, there is something of an Internet Urban Legend happening about Amazon and what is being called the "Unbox". Documents are quickly papering the digital walls indicating that Amazon is quite close to unveiling Amazon Unbox Video and fiercely compete with YouTube, Grouper, Google Video and ' you guessed it, Netflix.
What will Unbox do?
Amazon customers will be able to purchase or rent videos, TV shows, news programs, sports programs and full films - and they'll be in a position to download their purchase immediately on their computers.
Now, keep in mind the Internet Urban Legend thing I mentioned, because Amazon is remaining officially silent regarding the entire project ' very silent. However, leaked documents (the fuel for the beautiful little urban legend) claim that Amazon plans to charge about $2 for tv shows and right under $11 for films.
Bear Stearns' analyst Robert Peck has been quoted as stating that "It appears Amazon is near to this long-awaited service, that will boost margins whether or not this gains traction and may ultimately replace any notion of a Netflix type business."
Ohhhh boy so situations are getting fun now! Not only is Blockbuster shuddering with the news that Netflix might be releasing a TV set top box that may download movies overnight, but Netflix themselves could be shuddering at the prospect of Amazon hopping on the legal movie downloads bandwagon.
One of the main selling points that Amazon (maybe!) offers with their Unbox over Netflix is because only charge customers whenever they actually order a youtube video. Netflix, around the other hand, will continue to charge an appartment subscription fee however quickly their potential customers can return movies via post ' so weeks can go by between getting a motion picture, watching it, and returning it. But the customer is still charged - using the Unbox, the customer wouldn't be.
Since neither of those services happen to be released yet, speculation continues to grow until something official sometimes appears. With the fact that
Hollywood studios are growing at ease with download distribution (they're getting great using the piracy controls), services like these are likely to become incredibly well-liked. Downloads create massive savings for movie producers who don't have to pay the fees for physical DVD goods and rental sites like Netflix don't need to figure inside cost of shipping.
It seems like the world of entertainment is heating, and I'm happily experiencing and enjoying the show!
Read Content Producer Jason Cangialosi's preview in the Netflix Set-top Box.
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